SEAT passes £1m with its online booking service


SEAT’s innovative online booking system for servicing, accessories and tyres has passed the £1,000,000 mark for the year. That landmark figure is the result of 7,000 individual jobs booked online by SEAT customers in 2013, proving that the highly convenient service has been a big success.

Launched in August 2012 with the needs of today’s busy motorist in mind, online booking is designed to simplify the SEAT ownership experience as far as possible.

It allows a SEAT owner to book a service or MOT, or buy replacement tyres or accessories, with only a few mouse clicks and from the comfort of their own home. It’s all done at

It demonstrates the convenience that online booking gives SEAT owners that over one third of all 7,000 jobs were booked outside of normal working hours – times when the customer wouldn’t have been able to phone or visit a dealership.

The £1,000,000 value comes from an average transaction value of £142, with a quarter of bookings made for cars more than five years old; SEAT’s It’s Fixed! servicing scheme sets a clear, fixed and great value pricing structure for all SEAT models from one to fifteen years old.

SEAT Service & Parts Programme Manager John Deed says: “We’re delighted to have reached this landmark for our online services. It shows that our customers are really embracing what we’re doing. We’re always looking at ways to improve the SEAT ownership experience, because we realise how important it is not only to provide great value, but make life as simple as possible.”

SEAT UK recently announced that it has already surpassed its yearly sales record, making 2013 a record-breaking year – and its fifth consecutive annual sales rise. It caps a landmark year for the Spanish company, during which the new Leon picked up the Auto Express Car of the Year award, and the SEAT Alhambra won its 11th and 12th ‘best MPV’ awards in the UK.

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